info@stratifyr.com

Privacy Policy

Effective Date: 1st February 2025
Last Updated: 19th March 2025

1. Introduction

Stratifyr ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our website, participate in our surveys, or make a purchase.

By using our website or submitting your information, you agree to the terms outlined in this Privacy Policy.

2. Who We Are

Stratifyr is a company based in the United Kingdom that provides research, technology, and insights to help organizations improve strategic decision-making and operational efficiency. Our focus evolves to meet the needs of our users and clients.

3. What Data We Collect

We may collect and process the following types of data:

Personal Information

We may collect and process personal information that you provide to us, including but not limited to:

Name
Email address
Company name (if applicable)
Job title or role
Any additional information you voluntarily provide in survey responses, contact forms, or other interactions with us

Survey Responses

Your answers to survey questions, which may include opinions, experiences, and insights related, but not limited, to strategy and project governance.

Transaction Data (if you make a purchase)

Billing details (excluding full payment information, which is securely processed by third-party payment providers).
Purchase history and related order details.

Website Usage Data

IP address
Browser type and version
Pages visited and time spent on the site
Referral sources

We do not collect or process special category data (e.g., health, race, religion, or political views).

4. How We Use Your Data

We use the information collected for the following purposes:

✅ Research & Product Development – To analyze trends and insights to improve our product and services.
✅ Marketing & Communication – To send relevant updates about Stratifyr, including research findings and product information.
✅ Website Analytics – To understand how visitors interact with our website and improve user experience.
✅ Fulfilling Transactions – If you make a purchase, we process your order and provide customer support.

Marketing & Communication Details

We may use your email to send updates about our research, product development, and relevant offerings.
You can unsubscribe at any time by emailing unsubscribe@stratifyr.com.
Unsubscribing is a manual process—your email will be removed from our marketing list, but your survey responses will still be retained for research purposes unless you request full deletion.

5. Lawful Basis for Processing

Under UK GDPR, we process your personal data based on the following lawful bases:

Legitimate Interests – To conduct research, improve our offerings, market relevant products, and process transactions.
Consent – When you voluntarily provide data via surveys or sign up for communications.
Contractual Obligation – If you purchase a product or service, we must process your data to fulfill the transaction.
Legal Obligation – To comply with applicable laws, such as financial record-keeping for purchases.

6. How We Store and Protect Your Data

Stratifyr acts as the Data Controller for the personal information collected through our website and surveys. This means we determine how and why your data is processed.

We use third-party service providers, such as web hosting and analytics platforms, which may act as Data Processors on our behalf. These providers are contractually required to process data in compliance with UK GDPR.

7. How Long We Keep Your Data

Survey responses: Retained for as long as they are useful for research and product development.
Email addresses (for marketing): Retained until you opt out.
Transaction data: Retained for at least 6 years for accounting and legal compliance.

8. Data Sharing & Third Parties

We do not sell or trade your personal data. However, we may share data with:

Service providers (e.g., web hosting services, payment processors) for secure data storage and transactions.
Regulatory authorities if legally required.

All third parties are required to comply with UK GDPR data protection standards.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

✅ Access – Request a copy of your personal data.
✅ Correction – Request correction of inaccurate data.
✅ Deletion – Request deletion of your personal data (subject to legal and research requirements).
✅ Objection to Processing – Object to processing based on legitimate interests.
✅ Opt-Out of Marketing – Stop receiving marketing communications.

To exercise any of these rights, please contact us.

10. Data Transfers Outside the UK

Your personal data may be stored and processed on servers located outside the United Kingdom. If data is transferred outside the UK, we ensure that appropriate safeguards are in place to protect your personal information. These may include:

Data processing agreements with third-party providers that require compliance with data protection laws.
Standard Contractual Clauses (SCCs) or other legally approved mechanisms where necessary.
Ensuring data transfers are made to jurisdictions with adequate data protection laws as recognized by the UK government.

If you have any questions about data transfers, please contact us.

11. Cookies & Tracking

We may use cookies to enhance user experience and track website interactions. You can manage your cookie preferences through your browser settings.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated on our website.

13. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, contact us at:

📧 Email: info@stratifyr.com